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RISING FROM THE ASHES: Unveiling the Resilient Spirit of Maui Amidst the Fires

August 21, 20234 min read

Vibrant sunrise over a Maui mountain ridge.

Maui fires have emerged as an echoing reminder that the unpredictable can shatter even the most serene of environments. The fires have illuminated a universal truth: no person nor business, no matter how robust, is impervious to the unexpected disruptions that life may bring.

Stark contrast of burned tree and stunning sunset.

Beyond the charred remnants of buildings and landscapes, what truly stands out is the spirit of resilience displayed by individuals and businesses alike.

Resilience is not an abstract concept; you only have to listen to the people of Maui to know it is the hidden cornerstone that supports our lives and livelihoods. The tenacity propels us forward in the darkest of times, the unwavering belief that we can rebuild what has been lost and emerge stronger.

From Charred Dreams to Phoenix Rising

Fire on a ridge that resembles a Phoenix rising

Maui Brewing set up donation centers at its main brewery in Kihei and its two locations in Waikiki and Kailua on the island of Oahu. (Tse.1) Maui Brewing is not alone. Businesses across the island and abroad are adjusting, stepping up and working to bring the whole community of Maui back from the ashes.

In business, the flames of unexpected disruptions can reduce even the most thriving enterprise to ashes. Yet, in these moments, the businesses within Maui emerge as a Phoenix rising. The CEO of Maui Brewing stated, "Without people, we don't have a mission. We've always supported the people. This is just the most urgent example of it".

Resilience is a foundational pillar for achieving business success, empowering companies to effectively maneuver through crises, navigate uncertainty, and flexibly respond to shifting market dynamics. Resilience resonates throughout businesses in the following impactful ways:

  • Resilient businesses harness their creativity to find innovative solutions to challenges, reimagining products, services and processes.

  • Resilient businesses understand the value of building strong relationships with clients and associates. These bonds become a safety net in times of crisis.

  • Businesses thrive amidst disruptions by analyzing experiences, seeking to glean insights and refine approaches.

  • Resilient businesses recognize the need to be flexible and adaptive. They shift their strategies, pivot, and embrace change.

The Strength Within

Traditional Hawaiian boats

The fires on Maui also ignited a conversation about resilience in personal lives. Embracing ʻohana, the people of Hawaii demonstrate a strength within:

  • One witness in Kahana, noted: A procession of tourist boats, jet skis, and traditional Hawaiian canoes from the neighboring island of Molokai, just kept coming every day to bring relief provisions.

  • A boat captain, her own boats already destroyed and livelihood in question, used a dingy to rescue people from the churring waters.

  • A local, saw a couple of panicked tourists stranded on front street and sprung into action. With flames quickly approaching, he got them in his car, weaving through blocked streets and fire to get them to safety.

The stories coming out of Maui will continue to shape the narrative of what it means to have the strength within.

Just as companies must adapt and rebuild, individuals must also harness their inner strength to navigate life's storms.

  • Resilience is a mental muscle that grows stronger with each challenge. Developing a positive mindset and cultivating emotional strength enable individuals to overcome obstacles and emerge more resilient.

  • Individuals thrive through connection. Your connectedness provides the needed encouragement and guidance.

  • Resilience demands a willingness to adapt to change. Embracing change as a constant and viewing setbacks as opportunities for growth.

  • Resilience is not about enduring suffering; it is about the bounce back. Prioritizing of self-care, health, and emotional well-being contribute to building resilience.

Beacon of Hope

Famous Lahaina banyan tree.

Amidst the ashes and destruction, The banyan tree in Lahaina stands as a symbol of optimism, suggesting that a sense of rejuvenation and revival is approaching.

Woven into the essence of the town itself, this banyan was originally a mere 8-foot sapling when it was planted back in 1873; today, it has grown into an immense presence, towering at a height exceeding 60 feet. While we are unsure of it's ultimate survival, there is hope.

There is hope in the stories coming out of Maui. They are a potent reminder that resilience is not a quality reserved for the elite or the extraordinary; it is a trait inherent in all of us. Remember that while we cannot control disruption or challenges, we possess the power to rise above and forge a new path forward.

References: Don Tse (2023, August 14) Maui Brewing Leads Efforts To Provide Lahaina Fire Aid. Retrieved August 18, 2023 from https://www.forbes.com/sites/dontse/2023/08/14/maui-brewing-leads-efforts-to-provide-lahaina-fire-aid/?sh=3849a03a6483

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Chantell Brandt

Chantell Brandt, M.A.Ed., is an experienced executive coach and motivational speaker who is dedicated to empowering leaders to overcome their limitations and achieve their full potential in their personal and their professional lives. She has over twenty years of corporate management experience, including eight years of leadership development, and holds numerous certifications including: Brain-based coaching, Mastering EQ, and is also a certified Fierce Master Facilitator and Pulse Coach, and certified NeuroChange practitioner. Through her use of powerful storytelling and brain-based learning techniques, Chantell has helped numerous individuals to think with intention, plan with tenacity, and execute boldly in pursuit of their goals. In addition to her professional expertise, Chantell is a proud military dependent and Navy mom who enjoys spending time with her family, traveling, and reading books on leadership in her free time.

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